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London Borough of Newham Social Services Department
has developed a Market Management Strategy that enables it to advantageously
intervene in the market in partnership with Health Agencies and
the independent sector. In the implementation of this strategy the
Department has been successful in attracting external regeneration
funding from Central Government and Europe through the SRB and the
ESF programmes.
The Market Management Strategy takes account of
the profile of the community, which is the most diverse in the country
- over 60% are from black and ethnic minority groups with approximately
100 languages in common use in the borough. Newham has predominantly
a small business economy, with 75% of the businesses being defined
as small to medium sized enterprises, of which 40% are black and
ethnic minority businesses. There is also a thriving voluntary sector,
with almost 1,000 voluntary, community and faith groups, almost
75% of which are black and ethnic minority agencies. Newham's health
economy includes a primary care trust, an acute trust and a mental
health trust, who all work in partnership to implement the strategy.
Best Practice Examples/Projects implemented under
the SRB and ESF funding streams that have been beneficial in stabilising
and developing the external social care market:-
1. The Newham NVQ Consortium
Newham is the first in London and one of only two in the country
to launch an NVQ training Consortium, and by working in partnership
with the voluntary and independent sector, the consortium has attracted
a substantial amount of ESF money. The aim of the Newham NVQ Training
Consortium is to assist independent social care provider organisations
in Newham to meet the new NCSC standards for qualifications for
social care staff.
The Consortium works on a co-operative basis,
through a Steering Group and Terms of Reference, whereby the organisations
who are members of the Consortium work together to provide and commission
training for their staff.
Approximately 200 care sector workers have been trained over the
lifetime of the project - 34 for the trainer/assessor qualifications,
the rest for NVQ Level 2 in care.
2. The Dekh Bhall Project, managed through a local
Asian voluntary sector provider, is concerned with promoting training
and employment opportunities for Asian people in the social care
field, thus assisting social care providers working in Newham to
provide more effective care to Newham's service users of Asian ethnicity.
This project has been funded through the European Social Fund, SRB
Green Street and Newham Neighbourhood Renewal Fund.
3. The First Line Supported Employment Service,
funded through the European Social Fund, supports adults with learning
difficulties to access employment, offering them training courses,
support in obtaining employment and advice for employees
4. ESF funded Supported Employment Project for
People with Mental Health Support Needs - Newham SSD has been the
lead agency, working in conjunction with East London & City
Mental Health Trust and voluntary sector providers of services for
people with mental health support needs.
5. The Provider Development Project, funded by
the Single Regeneration Budget (SRB) Fit for Work programmes, has
promoted business opportunities for small and medium size enterprises
to compete effectively for contracts from Health and Social Services
agencies. This has resulted in specific initiatives such as the
Meals in the Home Brokerage whereby the Project negotiated with
a main provider of meals to award sub contracts for the provision
of Asian and African and African/ Caribbean meals to local providers
(one from the voluntary sector and one from the private sector).
The subcontracts are valued at £50,000 per year and the potential
for these local providers to expand their outlets is also planned
as they have been invited to assist in meeting the demand for culturally
appropriate meals from other boroughs.
6. Newham Advocacy Project, also funded through
the SRB Fit for Work Programme, has developed advocacy standards
and training in the borough, including an advocacy qualification
with the University of East London. It has also set up the East
London Advocacy Consortium, a self-regulatory body for the development
and maintenance of advocacy standards, which consists of the full
range of advocacy providers in Newham.
Benefits
The range of partnership projects funded via
the SRB and ESF streams that have
- Increased employment of local residents
- Improved the culturally appropriateness of
services
- Improved the health and well being of service
users
- Generated new business growth, including social
enterprise growth, where specific gaps were identified
- Enabled the independent sector providers to
meet the new NCSC standards
- Provided the Department with a wider market
to purchase from
- Enabled the sharing of skills and experiences
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